There are several factors driving the growth of the women’s activewear market. The first factor is the growing popularity of athleisure (comfortable, sporty clothes that promote exercise). The second factor is the growing interest among females in maintaining a healthy lifestyle. Moreover, the rise in the number of women engaged in physical activity and the rise in the number of people walking for health are some of the other factors driving the market.
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Activewear is important for the fitness lifestyle, and it’s best to purchase functional yet stylish pieces. There are several brands that specialize in making fashionable activewear for women. Some of these brands are designed for women who work out vigorously, while others are created for after-hours wear or comfortable loungewear.
Lululemon, for example, was launched as a yoga brand and is known for its performance-oriented leggings. Today, Lululemon’s lineup includes functional athletic wear as well as chic lifestyle pieces. Other companies that specialize in activewear include Bandier, a luxury athletic wear retailer that sells a variety of chic activewear items.
Champion is an American clothing brand that specializes in sportswear. It’s the second-largest brand owned by Hanesbrands. It offers a high price-quality ratio, and its streetwear aesthetic makes it a stylish choice for activewear. In addition to its stylish activewear, the company also offers personal care products.