Whether they’re cheering on their favourite athletes or travelling the world to experience the thrill of the crowd, sports enthusiasts make up one of the largest groups of travelers. These visitors spend money that benefits hotels and restaurants, as well as transportation and other industries. They also purchase t-shirts and souvenirs to remember their trip, which brings in revenue for the local design and apparel industry. This influx of tourists has been dubbed the “halo effect,” with research showing that major sporting events can increase the international profile of a destination and boost trade and investment. URL เครดิตฟรีไม่ต้องฝากไม่ต้องแชร์ที่ www.UFABET.com
Mega-sporting events, such as the Olympic and Paralympic Games and FIFA World Cups, attract interest from cities and countries across the globe for their potential to improve a locale’s global image and bring in economic benefits, particularly tourism. However, the actual economic impact varies from host city to host country. This is mainly due to the complexities of predicting the impacts, a phenomenon that was highlighted by the host city curse experienced by Grenoble, Montreal, Athens, and Sydney, where unanticipated costs of hosting an Olympics led to budget deficits and decades of debt.
How Major Sporting Events Boost Tourism
However, the halo effect can be achieved on a smaller scale and by hosting lower-profile sporting events. In fact, the upcoming Women’s World Cup could prove to be a huge boon for tourism in Australia and New Zealand, given the current interest in women’s sport. For hoteliers, it’s important to stay informed of the upcoming tournaments and events that can generate buzz in your area and offer accommodation packages to take advantage of this lucrative market.
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