If you’re building your business website using SEO-friendly PBN links or working with an SEO company that uses this tactic, it’s important to understand the risks involved. A PBN is a collection of websites that are used to build backlinks to other sites, in order to boost those site’s rankings in search engines. These sites are typically owned by a single person or business, and are often created by buying expired domains. While this method of link building can produce great results for a short period of time, it’s considered black hat and can lead to severe penalties from search engines like Google.
The Pros and Cons of Using PBN Links for Ranking
There are some legitimate reasons that someone would choose to use a PBN, but most people fall for the shiny lure of this short term play without understanding how it works. For example, if a website operator owns several different websites with related content, it’s not uncommon for them to link back and forth between the sites to pass authority. This is not a scam or illegal in any way, and it’s perfectly fine as long as the website owners are being judicious.
However, if a website owner decides to use this strategy to boost the ranking of their own website, they will often buy links from PBNs that have been sold on marketplaces such as Fiverr. These types of PBNs are usually very low quality and are based on expired domains with irrelevant content. If you purchase these links, it’s likely that your website will be penalized by search engines such as Google, and your rank and traffic will suffer severely.
It is also important to understand that the quality of a PBN network can be hard to judge in the marketplace, as there are many different sellers. Some of them are extremely careful and have very high-quality networks, while others are just selling junk. It’s important to read reviews before purchasing links from a seller, and to find out how long they have been in business.
If Google detects that you are using a PBN, it will most likely give your site a manual penalty, which can have devastating consequences. It’s possible that your site will be completely wiped out, and you may never recover your previous ranking. In addition, Google’s algorithms are constantly evolving and are designed to detect sites that are using PBNs or other questionable link building tactics.
For these reasons, we recommend avoiding using PBN links if at all possible. There are other, more ethical, and sustainable ways to build high-quality links that will help your website grow and thrive, including outreach, becoming a source, broken link building, and more. While these methods can be more time consuming and require some upfront investment, they are much safer than using PBNs. In the end, the risks aren’t worth it. Instead, focus on leveraging aboveboard, white hat SEO strategies to create a strong online presence for your business. It’s the only way to ensure that your business is growing and succeeding in the long run.…